FROM BUSINESS ACUMEN TO RAW NATURE...

The "INTRO"

My work is born from a dialogue between worlds — between the rational and the intuitive, the measured and the instinctive. It reflects the journey from business acumen to expressiveness, from a life of global strategy to a life shaped by texture, silence, and landscape. After three decades leading in the corporate sphere, I learned the language of structure — clarity, precision, purpose. It trained my eye to see systems, to recognize patterns, to balance complexity with simplicity. But when I turned to art, that language began to dissolve. In its place emerged another vocabulary — tactile, emotional, fluid — one that could only be spoken through pigment and sand, through the layered patience of a canvas evolving over time.

 

I now live between other two worlds: the cosmopolitan intensity of my past and the raw serenity of Serra da Estrela, the mountain landscape that now shapes my studio and my soul. From Lisbon’s concrete geometry to the natural erosion of rock and wind, my creative rhythm mirrors that transition — from acceleration to stillness, from performance to presence. Through textured abstraction, I translate these lived contrasts into visual form. My paintings are emotional topographies — layered surfaces where resilience, release, and quiet power coexist. They are not representations of places but states of being: inner landscapes shaped by movement, memory, and metamorphosis.

 

"Dual Tensions"

My work continually navigates dual tension — between order and emotion, light and matter, memory and renewal, logic and intuition, leadership and creativity, control and surrender, past and rebirth, strategy and sensitivity, corporate precision and raw nature. These tensions are not contradictions but harmonies in flux. They are the friction that generates expression, the invisible pulse beneath every mark I make Each canvas begins in dialogue with control — the part of me that still seeks structure, clarity, outcome. But as the process unfolds, control gives way to instinct. Even when chaos (looks) to dominate, my intention remains human — to mirror the emotional equilibrium we all search for between strength and surrender, from organization and freedom.

 

"Collections as Conversation"

Each of my collections is a fragment of a larger conversation — a continuous narrative of transformation. They differ in tone, rhythm, and form, yet remain united by one underlying question: how do we reconcile structure with freedom? The Earth Collection marked the grounding phase — a search for roots after years of movement and noise. Its palette carries mineral quietness, shaped by the geography of Serra da Estrela. The Raw Collection followed as a gesture of unmasking — an embrace of imperfection and vulnerability. Improvisations opened a door to spontaneity, releasing the last remnants of control and allowing intuition to lead. With Spring ’25, colour returned — soft yet deliberate — celebrating the raw nature of Serra da Estrela, specially its unique flora. Blues – Breaking Stereotypes (2024-2025) became a visual manifesto of liberation and female empowerment through abstraction.

 

Later works such as Liberation, Topographies, The Rain Doesn’t Cry, Here, There and Everywhere, and Light as Matter explore subtler states of existence — inner and outer landscapes merging through gesture and silence. Each collection is a threshold: a record of what I’ve let go of, and what has emerged in its place. They are not arranged by time but by transformation — each one a continuation of the same conversation between discipline and release, reason and intuition, urban rhythm and natural stillness.

"Presence and Purpose"

Ultimately, my collections are not about representation but presence. They are not made to decorate but to inhabit — to create atmospheres that ground and restore. They belong as naturally to a private space as to a public one, to a corporate environment as to a mountain home. My vision is to make art part of how we live, not just what we look at — to transform spaces into living environments where emotion and design merge, where art becomes an atmosphere of renewal. From business acumen to expressiveness, from cosmopolitan rhythm to mountain stillness — every painting I create carries both worlds within it and there are the  bridges between logic and intuition, between the human desire for order and the soul’s need for freedom. Each canvas is a negotiation between those forces — and in that negotiation, my art itself finds its own voice.

 

 

Warm Regards,

To life,

Sonia J.